Trailblazer

I led a comprehensive redesign of Trailblazer Expeditions' website, transforming their outdated digital presence into an immersive platform that effectively showcases their premium wilderness adventures. The previous site suffered from generic imagery, vague descriptions, and a convoluted booking process, failing to differentiate them from mass-market tourism operators or highlight their sustainability initiatives.

My solution delivered strategic information architecture with streamlined user journeys, compelling visual design featuring authentic expedition photography, persuasive content strategy with sensory-rich descriptions, and seamless technical implementation on Squarespace with custom code enhancements. The new design creates emotional connections with potential travelers while providing clear pathways to booking, positioning Trailblazer as a premium adventure travel provider with authentic sustainability commitments.


  • Tell us about your business, goals, and what you need—whether it’s a website, landing page, or full sales funnel. We’ll help you determine the best solution.

  • We analyze your brand, target audience, and marketing strategy to create a tailored design plan that maximizes conversions and engagement.

  • Watch your vision come to life! We craft a stunning, high-converting website that aligns with your brand identity and business objectives.

  • Watch your vision come to life! We craft a stunning, high-converting website that aligns with your brand identity and business objectives.

  • Get a free comprehensive recorded handover training to help you take care of your new money machine.
You get also 30 days of free email support.

The simple
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